Kids' unicorn sparkle toothpaste with a bubblegum flavor. Formulated with natural flavor, sparkles, and high-quality sweeteners xylitol and stevia. Prevents cavities, strengthen enamel, and helps brush away plaque. Paste is free from gluten, mint, SLS/sulfate, artificial sweeteners and flavors, dyes, microbeads, parabens, and triclosan. Vegan, cruelty-free, and not tested on animals (Leaping Bunny certified and recognized by PETA).