All-natural toothpaste with the ADA Seal of Acceptance. Features naturally sourced sodium monofluorophosphate as its active ingredient to provide cavity protection, and calcium and silica to clean. Pure, fruit-flavor oilsnot artificial sweeteners, dyes, preservatives, colors, or sparklesare the basis for the kid-friendly appeal. No animal testing. Once empty, close cap and recycle with #2 plastics. Toothpaste box made of 100% recycled paperboard. Silly Strawberry flavor.